by: iCopywriter Senior Editor, Heather Price-Wright
Matt Cutts, a member of Google’s Search Quality team, has
important news for businesses wary of using search engine optimization to boost
their online visibility: SEO is not spam.
In a Google Webmaster Help
video posted August 5, Cutts emphasizes that Google does not
consider so-called White Hat (that is, legitimate and honest) SEO practices
spam. He adds that there is “nothing at all wrong with these … methods” and, in
fact, Google actually finds quality SEO firms helpful to overall page rankings.
According to Cutts, an SEO firm can help your business in a
variety of ways, including the following:
·
Crawlability:
Basically, Cutts notes, optimizing your content and links can make your page
more accessible to both users and search engines looking to rank it. Being able
to access your site by clicking on links is important for potential customers
looking for your product or service, as well as for search engines looking to
add you to search results.
·
Optimal
Keywords: According to Cutts, overly technical sites that use jargon
or lingo can benefit especially from this service. A quality SEO company can
help your business learn what keywords people actually understand, and what
they’re using to search for your business. That way, you can simplify your
approach, allowing more people to find your site through search engines.
·
Usability
and Design: SEO companies can also help you streamline your site, so
both users and search engines can navigate it more smoothly. A usable site,
complete with readable and relevant content, will boost your
reputation with site visitors, as well as within search engine rankings.
·
Speed
of Site: Cutts points out that some SEO firms that also aid in Web
design can help you speed up your website. Not only does Google include this
factor in its rankings, but research shows that websites lose visitors
surprisingly quickly when they’re slow to load. A faster site could mean more
visitors who stay longer.
Overall, Cutts points out that SEO firms can help you create
and utilize high-quality content that converts. With the help of an SEO website
design and copywriting team (eh hem, iCopywriter.com), your site could become
better represented where it counts: on search engines.
And that, Cutts adds, is not in any way cheating the system
or spamming search engine users. Rather, SEO simply helps Google do its job -
helping people search for websites that are relevant to their needs - better.
After all, says Cutts, “Search engines are not as smart as people.” So to make
Google and other search engines work for you, you need people - smart, experienced
SEO experts and writers - by your side.
Have you checked out iCopywriter.com lately?
Have you checked out iCopywriter.com lately?
