The Effect of Spelling & Grammar on Google Rankings - And How iCopywriter Can Help You!

by: iCopywriter Senior Editor, Heather Price-Wright

All those sentence diagrams and spelling tests from elementary school may be back to haunt you in a surprising new way. Answering users’ questions in a YouTube video, Google’s Matt Cutts notes that, while spelling and grammar are not specifically used as criteria for determining page rank, there is a strong correlation between poor spelling and poor rankings.

Google’s Webmaster Central Blog lists a variety of other factors to help companies determine whether their sites would be considered “reputable” and, therefore, earn high rankings. These factors include the following:

·      Expertise - Does the content writer know what he or she is talking about? Is there evidence of deep understanding and/or research on the topic at hand, or is the information shallow?

·      Editing - Does the content look thrown together? Are there awkward formatting issues, typos or other mistakes that an editor would easily have caught? Does it seem like someone checks the content before it goes live?

·      Errors - Are there misspelled words and/or major grammatical or factual errors?

This is where iCopywriter comes in. Maybe you’re not the best speller in the world or the nation’s leading expert on comma usage. With iCopywriter, you don’t just get great content writers; you get a staff of highly trained editors who make it their sole business to provide you with clean, error-free content.

We understand that site visitors don’t want to be accosted by sloppy content or silly mistakes. We’ll carefully edit and fact-check every piece of content we create for you to make sure that it’s smart, well researched and free of unsightly errors. Even your scariest elementary school teacher would be proud. 

Have you checked out iCopywriter.com lately?