Breaking Down The Panda Update - Why You Shouldn't Fret, & How iCopywriter Can Help

by: iCopywriter

You’ve probably heard by now. Google’s latest Panda Update took place on Tuesday, February 27.

Not to worry, our professional writing and editing team is hard at work helping clients make the necessary changes to stay fresh. The Panda 3.3 launch refreshes all data in Google’s Panda results ranking algorithm that was released in February of last year. With the latest updates to this system, it’s important for online businesses to bring their content up to date, which is exactly what we are doing for our clients.  

What Does this Mean?

Danny DeMichele, Managing Partner at Incubate.com - and an iCopywriter client - breaks it down for us: 

         While it’s not completely clear the specifics of the update (yet), it is going to be based around     
         how they evaluate links. My suspicion is that it’s going to be a filter that will take the   
         emphasis off the use of keyword-rich hyperlinks, and more around the context of the article
         the link resides in. This makes unique and creative content that much more crucial.

How Does iCopywriter Fit in Here?

Sites without fresh content are left behind the curve. It's true...many sites have suffered as a result of Panda, while others, those that are constantly adding fresh, relevant content, are doing better than ever in terms of Google’s search engine rankings. 

Our team provides clients with high-quality content to ensure search engine prominence during Panda data refreshes. Clients who have been regularly updating their sites with the content iCopywriter creates have been able to maintain or even raise their search engine rankings throughout these data refreshes. 

The bad (?) news: Panda updates are here to stay. The good (!) news: Websites still have an opportunity to turn things around by regularly uploading relevant content [insert shameless self promotion]. We can help.

Have you checked out iCopywriter.com lately?