Tuesday, November 8, 2011

Interesting Online Trends from YouTube’s 2011 Stats


by: iCopywriter Senior Blogger, Gaia Veenis
 
As one of the most popular destinations on the Internet, YouTube is a force to be reckoned with and a powerful forecaster of trends in everything from pop culture to international politics. In a matter of years, YouTube has managed to evolve from a novelty to a major market shareholder in its own right. The site features millions of videos, created and/or uploaded by users all over the world. They can be anything from home movies and how-to videos to clever advertisements and snippets of TV shows to news clips and music videos, plus everything else in between.
Knowing what people are watching on YouTube is important for many online marketers and Internet-based retailers these days, because it reveals quite a bit about what consumers are thinking and doing.   
What’s Up With YouTube so far in 2011?
It’s getting closer to the end of 2011, and it’s about that time that websites like YouTube start to release lists of their most popular searches and other big trends. One interesting addition to the site this year is a “YouTube’s New Year Countdown” page that highlights the most unforgettable videos of 2011. And now that the year is drawing to a close, everyone’s already talking about stats such as the top music videos and commercials being streamed and downloaded. These are a few of the year’s most-viewed videos so far:

Commercial
The Force: Volkswagen Commercial
Music Video
Jennifer Lopez : On the Floor ft. Pitbull
Live Streams
The Royal Wedding
News Video Clips
Tunisian Unrest, Protests in Egypt, Civil War in Libya and Uprisings in Yemen

So Why Does YouTube Matter?
If you own an online business or work in the Internet marketing industry, you should definitely be paying attention to trends from sites like YouTube. While it may not always relate directly to your business, this is the kind of information that keeps savvy online businesspeople on the pulse of trends in consumer thinking. Fortunately, sites like YouTube and all the major search engines will be releasing plenty of end-of-the-year information in conveniently categorized lists as we move closer to 2012.  

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