SEO Content: The Long and Short of It

by: iCopywriter

So, you’ve finally seen the light and realized your website needs a content upgrade. Congratulations! iCopywriter can help you replace clunky, old text with fresh, SEO content that’s sure to draw eyes and clicks to your business. But when it comes to SEO content, how long is too long? Actually, there’s no such thing, nor is there “too short.” (Wouldn’t it be great if everything in life were that way?) As Nicole Beckett notes on SEO News, the idea that there is any “right” length for SEO content is a big, old myth.

Instead, what’s important is to make sure your content is engaging, lively and, most importantly, natural. Don’t stuff five keywords into 250 words. Not only will search engines catch it and penalize you, but readers will know something about your content is fishy and move on. Treat your site visitors like the savvy folks they are, and don’t try to lure them in with overstuffed, unimaginative writing.

Instead, focus on giving whatever subject you’re writing about - from engagement rings to health and wellness to carpet cleaning - exactly the treatment it merits. People will respond to content that is relevant to them, excites them and makes them think about a subject in a new way. Can you get your point across in a punchy, 300-word post, while still achieving your SEO goals? Great! Do you need a few more words to delve into a more complicated topic? That’s fine, too. After all, it’s not how long your content is; it’s how you use it.

iCopywriter doesn’t just know the rules of SEO copywriting; we know what your customers want to read, too. Whatever length, style, tone or topic you’re looking for, our writers can achieve it for you. 

Have you checked out iCopywriter.com lately?