Bing
was the first of the search engines to release statistics about its most
popular Internet queries so far in 2011. Microsoft’s search engine released its
“top queries of 2011” list the Monday after Thanksgiving.
What
does this mean for online marketers and Internet retailers? Basically, the list
provides useful information to help such businesses decide which key terms to
focus on and what trends to follow in order to maximize traffic and sales
during the holiday shopping rush.
Search Term Categories
Not
all of the search terms that Bing reported are useful to all retailers (or any
retailers at all), but many of them are quite relevant. Luckily, companies can
easily find the search query data that is most relevant or interesting to them,
because Bing has categorized the most popular search terms of 2011 by topic.
Whether you’re keeping track of the latest movements in pop culture or trying
to maximize your profits by monitoring industry-related search trends, you
should be able to find the stats you’re looking for. These are some examples of
search query categories you might want to follow:
Consumer trends
Electronics and
popular products
Celebrities
Travel
destinations
Film and music releases
News stories
Industry/technology
Health and
fitness
What This Means for
Retailers and Online Marketers
A
lot of the information from Bing’s latest list of most-searched terms may seem
irrelevant to the average consumer, but could be very meaningful for
businesses. For example, while most individuals won’t benefit much from
learning that Justin Bieber is a top Bing search term in categories including
celebrity, musician and person, surprisingly enough, this information may be
relevant to a great number of retailers. Music sites are constantly looking for
this kind of information. It could also benefit e-commerce sites targeting
important demographics like pre-teen and teenage girls; knowing that Bieber was
a hot search term in 2011 could, for example, help retailers decide whether to
carry the pop star's line of nail polish.
Other
information from Bing’s list is more obviously relevant to businesses. “Selling
a home” was a top search in the real estate category, for example, while “The
Cholesterol Diet” was a top search in the health and fitness category. And in
the closely-watched consumer electronics category, searches for products
including iPads, Kindles, Playstations and Xboxes gave retailers and
manufacturers some interesting insights.
The
publication of this list before the end of November also means that businesses
and marketers have some more useful information to look forward to, as Google
and other search engines are sure to release similar lists very soon.
Have you checked out iCopywriter.com lately?
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