by: iCopywriter Senior Blogger, Gaia Veenis
November
brought some big changes in the online marketing world, just in time for the
end-of-year rush. All the buzz is leaving some people wondering what kinds of
major shifts are yet to come in 2012, but that speculation will just have to
wait. Right now, the news is all about Google+.
The
search engine giant’s answer to social media introduced Google+ Pages in
November, and gained a 5% boost in traffic for the week ending November 12,
compared to the previous week. This represented a whopping 25% growth over the
same week the previous month. Although Google+’s growth was originally
moderate, the introduction of Pages was responsible for a huge push of traffic
in the week of and week after its introduction. Since the social media platform
was introduced in June, the launch week of Google+ Pages has been Google+'s
third biggest week for traffic. The top two weeks for traffic followed the
removal of an invite-only policy that originally kept many people from being
able to join.
Other
changes to Google+ may have some significance for online marketers who have
avoided spending much time, energy and/or money on the site. When it was
introduced, Google+ had a fairly minimal amount of content, but now that third-party
social applications, including Buddy Media, HootSuite and Involver, are
available for businesses and organizations to integrate into the site, the
possibilities have expanded. These applications allow users to post to Google+
as well as sites like Facebook and Twitter simultaneously. The initial
difficulties with updating posts and viewing others' profiles seem to have been
eliminated for businesses and organizations, as well.
It
will be interesting to see what happens with Google+ in the New Year, but for
now, it seems the king of search engines is making the right kinds of changes
to make this a more viable social media marketing tool.
Have you checked out iCopywriter.com lately?
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