by: iCopywriter Senior Editor, Heather Price-Wright
In a recent piece for the WashingtonPost, columnist Petula Dvorak conjures up a sensation
with which many people are no doubt becoming familiar:
She describes attempting to log onto new social media
darling Pinterest simply for research purposes, only to become lost in what she
describes as “the site’s churning cycle of interest, hope, inspiration,
jealousy, desperation, despair and depression.”
She’s not the only one - and don’t worry, neither
are you. According to her column, Pinterest saw a staggering 11 million unique
visitors last month alone. And its path to such viral success has been
positively meteoric: Dvorak writes that Pinterest may have hit 10 million users
faster than any other social media site.
However, in her column, Dvorak also referred to
the site, which is basically a virtual pin board for photos and inspiration for
everything from recipes to home projects to dream vacations, as “digital crack
for women.” Digital crack? Hmmm…
Some online commenters and fellow columnists,
including the Washington Post’s own
Katie Rogers, wondered at that descriptor, and so did we. All 11 million visitors in January couldn’t
possibly be women looking for wedding dress ideas, or “compiling a virtual hope
chest,” could they?
So we ask: Are you using Pinterest? And if
so, what for? Is it, as Dvorak claims, a space where mostly women share ideas
for mostly very stereotypically feminine interests, like crafting and nuptial planning?
Or is it more diverse than that? What are you
pinterested in?
Have you checked out iCopywriter.com lately?
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