Why Your Search Engine Marketing Push Needs More than Adwords

by: iCopywriter

Last week, seomoz.org’s Daily SEO blog contributor Rand Fishkin ran some fairly intensive tests and found that Google AdWords may leave something to be desired when it comes to keyword research.

Without going into the nitty-gritty details of Fishkin’s extensive foray into the intricacies of AdWords, the findings were a bit startling:  

AdWords tends to miss high-volume key phrases related to a particular word or phrase. 

For example, in Fishkin’s test, AdWords came up with “how to increase blog traffic” and “increase traffic to blog,” but not “how to get traffic to your blog” or “how to increase traffic to your blog” from the suggested phrase “blog traffic.” Even more startling is the fact that the latter two phrases are designated as highly competitive on AdWords.

Is your head starting to spin? If so, you’re probably not alone. While AdWords is a fine tool, it’s incredibly difficult to deploy effectively unless you know its ins and outs, and are familiar with tricks like the one Fishkin uncovered. But if you’re using AdWords, it’s probably because you own or operate a business, and in that case, you have better things to do.

Findings like these about Google AdWords point out the necessity of hiring a competent SEO research and content writing team to deploy your search engine marketing strategy. After all, you don’t have time to fiddle with AdWords all day, or to wait around to pounce on sought-after keywords or phrases. Your time is better spent making sure those customers who do find your business get the goods and/or services they’re looking for.

Instead, you need a team of SEO experts to do the tinkering, the figuring and the pouncing for you. And on top of that, you need the best content team out there (hey, we know someone...) to use the findings culled by your SEO experts in the way it was meant to be used: to write content.

So don’t waste your or your company’s precious time and resources trying to figure out AdWords or create your own content based on dense, confusing analytics. Remember: SEO experts and content writers are worth our weight in gold when it comes to creating a search engine marketing and content strategy that actually converts.

If you’re not already working with a great firm, let us know...we work with some fantastic teams (like the one at LSF Interactive) and would love to share them with you. We promise, that AdWords headache will go away faster than you can spell S-E-O.

Have you checked out iCopywriter.com lately?